The Pioneers in GCC and MENA providing Retailers, Distributors and mobile operators with a branded-value, end-to-end logistics and financial solutions.

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Mintroute DMCC

Jumeirah Lakes Towers, Silver Tower , Office 8-H

Dubai, United Arab Emirates

Telephone Number: +971 44307083

Through its presence in 13 GCC & MENA Countries with more than 55 connected partners; mintroute’s mConnect™ Platform controls and manages a range of innovative customer interaction and transaction solutions managing, monitoring and securing a network of 75,000+ POSs catered to serve end-users complying with their digital personal and business needs.

Providing a diversified product catalogue of Gift Vouchers partnering with niche providers, e-Vouchers for both local and International Mobile Voice/ Data top-ups, money transfer, public transport payments and white-labelled e-vouchers issuing service for start-ups and SMBs enabling our partners to cater for their customers’ needs in an agile, optimized and secure manner.

December 2016
Riyadh, Kingdom of Saudi Arabia
Dubai, United Arab Emirates
For immediate release.,

SALE Advanced Co. Ltd partner’s with mintroute’s electronic gift vouchers “mConnect™ platform”

SALE Advanced Co. Ltd, Saudi Arabia largest Retail & Distribution Company for telecommunication products, and mintroute; the pioneers in GCC and MENA in providing a branded value platform to manage Gift cards, e-vouchers, mobile top-ups and money transfer operations and the largest cross boarder prepaid product distribution network, have announced today Dec 15th 2016, the availability of mintroute’s electronic Gift Vouchers Catalogue; through SALE Advanced Co. network of 20,000 point of sales in the Kingdom of Saudi Arabia; covering niche retailers outlets and all types of distribution terminals.

Consumers in the Kingdom and through the nation-spread SALE Advanced Co. network; can now use cash payments, supported by mintroute’s mConnect™ Platform, to view, select and purchase electronic Gift Cards by accessing a wide range of products in a catalogue of vendors that suits their needs and requirements; be it for e-commerce, on-line shopping, social networking, gaming and entertainment.

With easy and simple steps; Consumers can simply go to any of the SALE Advanced Co Point of Sales and ask to purchase a code for the desired content. The cashier will issue a receipt containing the instructions and the redemption code which can then be redeemed for self-use or given as a gift.

"e-commerce in the Kingdom now counts for more than 12 Billion Saudi Riyals annually” said Martin Waldenström; Chief Executive Officer of mintroute. "mintroute provides innovative payment alternatives that allow consumers who prefer to use cash the ability to purchase digital codes to gain access to digital content without using a credit card. Thanks to the important partnership with SALE Advanced Co, it will be easier for consumers in the Kingdom to choose from a catalogue of wide range of electronic Gift Cards of leading global brands, built to cater for their interests”

For more information visit: http://www.sale-co.comwww.mintroute.com


March 2017
Dubai, United Arab Emirates
For immediate release.

mintroute’s to offer its electronic Gift Vouchers Catalogue in Virgin Megastores

mintroute; the pioneers in GCC and MENA in providing a branded value platform to manage Gift cards, e-vouchers, mobile top-ups and money transfer operations and the largest cross boarder prepaid product distribution network with more than 70,000 Point of Sales, will offer its e-Gift Vouchers Catalogue through Virgin Saudi Arabia network of 8 Virgin Megastores & 6 Virgin Mobile Shops, covering a wide-range of e-vouchers portfolio of more than 30 vendors providing e-commerce, on-line shopping, social networking, gaming and entertainment content.

Mintroute, the largest cross boarder prepaid product distribution network in Middle East and Africa with more than 60,000 point of sale connected to their on demand EVD platform, will now start offering its portfolio of 30 different brand of digital gift to Virgin Megastores customers in Saudi Arabia.

Virgin Saudi Arabia will be offering mintroute Catalogue, using mintroute’s advanced m-POS™ application uploaded on a dedicated wireless handheld device performing as a sales terminal connected to Virgin’s EVD platform and supported by mintroute mConnect™ Platform for vouchers disbursement.

“Virgin Megastore has for long been a precursor in Saudi Arabia for bringing the latest digital trends and gadgets of global brands to their savvy customers, and today, they innovate again with the introduction of mintroute’s m-POS™ application. We are glad that consumers in Saudi Arabia and through any Virgin Megastore shops can enjoy a wide array of e-vouchers in a catalogue of vendors that suits their needs and requirements; be it for e-commerce, on-line shopping, social networking, gaming and entertainment right at their fingertips” said Samar Mushainesh - Chief Commercial Officer.

The service will be available today to Consumers at all Virgin Megastore locations in Saudi Arabia offering a wide range of electronic Gift Cards of leading global brands, built to cater for their interests.

About Mintroute:

The Pioneers in GCC and MENA providing Retailers, Distributors and mobile operators with a branded-value, end-to-end logistics and financial solutions through a reliable, secure and dynamic platform that enables them to manage Gift cards, e-vouchers, mobile top-ups and money transfer operations be it through Web, POS terminals, Self-Service Kiosks and Retails.

Through its presence in 13 Countries with more than 55 connected partners; mintroute mconnect™ Platform controls and manages a range of innovative customer interaction and transaction solutions managing, monitoring and securing a network of 75,000+ touch POSs catered to serve end-users complying with their digital personal and business needs and keeping them updated with new developments.

By Offering a secure, agile and up-to-date tailored in-store e-commerce platform, mintroute mandate is to support its partners in creating, growing and maintaining a solid relationship with their Customers offering them a diversified product catalogue of Gift Vouchers partnering with niche providers, e-Vouchers for both local and International Mobile Voice/ Data top-ups, money transfer, public transport payments and white-labelled e-vouchers issuing service for start-ups and SMBs.

Committed to excellence, mintroute’s mission is to meet and exceed its Business Partners set goals and targets.

March 2017
Manama, Kingdom of Bahrain
Dubai, United Arab Emirates

VIVA Bahrain appoints mintroute’s electronic gift vouchers “mConnect™ platform”

Bahrain-based telecommunications company VIVA, and Mintroute; the pioneers in GCC and MENA in providing a branded value platform to manage Gift cards, e-vouchers, mobile top-ups and money transfer operations and the largest cross boarder prepaid product distribution network, have announced the availability of mintroute’s electronic Gift Vouchers Catalogue to VIVA subscribers in Bahrain.

VIVA Customers in Bahrain can now user their mobile account balance, supported by mintroute’s mConnect™ Platform, to view, select and purchase electronic Gift Cards by accessing a wide range of products in a catalogue of vendors that suits their needs and requirements; be it for e-commerce, on-line shopping, social networking, gaming and entertainment.

With more than 96% of Bahrain population connected to the internet," said Martin Waldenström, Chief Executive Officer of Mintroute. "Mintroute provides innovative payment alternatives that allow these consumers to gain access to digital content without using a credit card. Thanks to the important partnership with VIVA, it will be easier for consumers in the Kingdom of Bahrain to choose from a catalogue of wide range of electronic Gift Cards of leading global brands, built to cater for their interests”

For more information visit: www.viva.com.bhwww.mintroute.com

Drive Customers Traffic

We help retailers to create a convenient, one-stop prepaid destination for their customers while increasing revenue and profits.

Extensive Product Portfolio

We offer retailers a products portfolio that covers hundreds of digital products such as; games e-pins, international calling cards, mobile airtime, payment cards and much more.

Category Management

We help retailers build their digital business through a variety of channels; including: in-store, online, via mobile and on social sites. Our services include everything from research-backed recommendations to creating a consumer-friendly shopping experience.

Multiple Integration Options

We offer retailers a wide range of integration possibilities; including: a stand-alone web based POS solution and server-to-server API integration. In addition, our IT support team can help retailers with integration into their existing POS or product systems.

Merchandising & Promotions

We work closely with retailers to plan and execute concepts ranging from targeted launch campaigns to new user acquisition activities to direct marketing initiatives all using multiple marketing channels, such as: online, in-store, traditional and social media.

Risk Free Market Entry

By guaranteeing funds flow in any currency the merchant wish; while customers can pay in their local currency, and consolidating settlement & reconciliation to minimise errors and maximise time efficiency, Mintroute eliminates any risk associated with entering a new market.

Large Distribution Network

With thousands of retailers and point of sales all across the Middle East, accessibility from ATMs, kiosks, mobile channels, online portals and extended hours terminal-based outlets. Our network is designed to deliver complete coverage of our merchants digital products to their consumer base.

Merchandising & Promotions

Mintroute understands the importance of merchandising and promotions in keeping our merchants products relevant and in increasing their market share. So we use our experience and professionally coordinated initiatives with our retail partners to integrate online and in-store marketing programs to improve sales and create brand awareness for our merchants.

Account Management

Our experienced product management team oversees all of merchants needs and works with them to get their content and products the front of retailers and consumers minds.

Research & Market Reports

Many years of practical experience on location has given us in-depth knowledge of the Middle East market needs and trends which we can actively use to support our partners wishing to enter our increase their sales in the Middle East.

Electronic Vouchers Delivery

Allowing virtual products to be activated and delivered in real time in a digital form in response to a request made by a retailer through an API connection or through the Mintroute web-interface.

International Mobile Top-Up

Allowing the real-time pin-less recharge of prepaid mobile numbers worldwide.

Gift Card Issuing & Processing

Mintroutes Proprietary Gift Card program allows partners to issue their own branded gift cards using Mintroute’s proven card management services and processing center.

Pay-In Transaction Processing.

Allowing customers in the Middle East to make cash and/or electronic payments in retail stores either to credit an e-wallet, settle a bill, fund an online account, or pay for an online purchase.

About Mintroute

Robust, Flexible & Fully Secured.
Prepaid Distribution Solutions

Mintroute leverage innovative technology to create a solid and efficient digital distribution platform giving retailers the competitive edge needed to expand their digital business, and offering merchants and content providers a risk free entry to the rapidly growing markets of the Middle East.

We have developed a robust, state-of-the-art platform for issuance and processing, settlement and acquisition, as well as tools for managing purchases and top-up or reload transactions. And our API’s support transactions through POS terminals, integrated point of sale systems, ATM’s, web and mobile channels.

Our Technology

Robust, Flexible & Fully Secured.

Point of Sale Activation

Allowing virtual products to be packed as physical card and made available in retail outlets. These physical cards will have no value until it’s sold and activated at the checkout minimising the risk of theft or fraud.

Print ePIN

Allowing virtual products to be activated and delivered in real time in a digital form in response to a request made by a retailer through an API connection or through the Mintroute web-interface.

Bulk Delivery

Allowing virtual products to be generated and activated in large amount and delivered to retailers through secured files.